Founder & CEO

Personal trainer and strength coach Joe Dowdell is one of the most highly sought-after fitness experts in the world.  His motivating teaching style and unique expertise have helped transform a clientele that includes stars of television and film, musicians, pro athletes, CEO’s and top fashion models from around the world—an association reflecting his own former career in front on the camera.  Joe is the founder and owner of PEAK Performance; a 10,000-square-foot loft, that was voted the #3 gym in America by Men’s Health Magazine.

Over the last 18 years, Mr. Dowdell has earned many of the top certifications (see below) in the varied disciplines (biomechanics, physiology, etc.) that constitute fitness, and his ability to articulate that knowledge has made him a regular expert contributor to national publications as diverse as Marie Claire, Cosmopolitan, Men’s Health, Allure, Muscle & Fitness and Fitness Magazine, on whose advisory board he serves.  Mr. Dowdell has contributed to the following books: The A-List Workout (McGraw Hill), Mario Lopez’s Knockout Fitness (Rodale Publishing), The Big Book of Exercises (Rodale Publishing), 50 Cent’s “Formula 50” and his own fitness book entitled “Ultimate You,” (Rodale Publishing) which is available nationwide.



Certified Strength & Conditioning Specialist (NSCA)

Certified Personal Trainer (NASM)

Certified Personal Trainer (ACE)

Club Coach Certified (USAW)

Advanced Olympic Weightlifting Certification (Totten Fitness Systems)

Resistance Training Specialist—Master’s Level Candidate (RTS)

Poliquin International Certification Program—Level 5 (Poliquin Performance Center)

Bio-Signature Modulation Practitioner (Poliquin Performance Center)

Athletes’ Performance Custom Mentorship—Level 4 (Athletes’ Performance)

C.H.E.K Practitioner—Level 2 (CHEK Institute)

Russian Kettlebell Instructor (Kettlebell Concepts)



Advisory Board Member—Fitness Magazine,, and FitFluential

Contributing Editor— Men’s Health, Men’s Fitness, Women’s Health, Shape Magazine & Fitness Magazine

Featured Columnist— Shape, Huffington Post’s Healthy Living and

On Camera Expert—Men’s, Men’s &

National Lecturer/Presenter—Perform Better & NSCA

Head Strength & Conditioning Coach—VSBJJ/MMA Team