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For Immediate Release
NYC’S NEWEST DESTINATION FOR
SPECIALTY TRAINING: PEAK PERFORMANCE

----New York welcomes Peak Performance Strength and Conditioning Center, the ultimate resource for fitness training, wellness and beauty. Previously housed in a small studio gym, Peak Performance and its owner/creator Joe Dowdell, catered to a wide range of celebrities, athletes and supermodels, including Kate Hudson, Darren Star, John Leguizamo, Natasha Lyonne, Annie Hathaway, Adriana Lima, Erin O’Connor just to name a few. Dowdell quickly realized his growing clientele craved a larger and more comprehensive workout space, so he sought out many of the top instructors, personal trainers and fitness specialists to staff this new specialty facility on W. 21st Street.

----In a city that offers the best of everything from food to fashion, there is a desperate need for a sophisticated fitness center. Unlike trendy mega-gyms, Peak Performance strives to individualize the workout experience by focusing on personal training. "We don’t offer any false promises -- you can’t change your genes. Peak Performance utilizes the true science behind training. Our goal is to create a challenging workout tailored to the individual’s physical needs and limits." To reinforce this concept, members are encouraged to seek out the guidance of the many in-house professionals to insure a safe and effective fitness experience.

----Within this impressive 10,000 square foot facility, some 4,000+ square feet is dedicated to sole purpose of strength training and conditioning. Peak Performance houses an unprecedented selection of fitness equipment ranging from Olympic lifting platforms to a custom designed four-column cable crossover system. Other specialty pieces include a Belt Squat Machine, which places the load on the hips in order to avoid back strain, a pulling sled, a vertical jump trainer, a water rower and an assortment of other unique training devices. Peak Performance boasts many sports specific training tools, as well as those designed for rehabilitative and maintenance purposes.

----Semiprivate Fitness Classes, including Yoga, Pilates and boxing/kickboxing, will be held in a spacious windowed studio. Classes are open to the public and to the membership at a reduced rate, but will be kept deliberately small to enhance instructor-student interaction. In addition throughout the year, they will also be offering a series of intense six-week programs to be held in the studio, allowing clients to focus on specific topics such as golf training, postpartum rehabilitation and skiing preparation. The studio also contains three retractable boxing bags for additional training opportunities. Finally, in order to round out our clientele’s growing needs, we have joined forces with Ted Oliver, owner of Squirrel Island Adventures, and will be offering an Outdoor Adventure program.

----Peak Performance believes in total body wellness and offers a well-rounded set of experts to help clients assemble a comprehensive fitness regime that serves them inside and out. While Stefan Aschan, the Group Fitness Director, will oversee all of the group fitness activities, Todd Wilkowski will lead the Physical Therapy department, Melanie Joel (Britney Spears’ on-tour Yoga instructor), will head the yoga classes, Keri Glassman will run the Nutrition program and Brett Hoebel will be supervising the Urban-Motion™ Lifestyle program.

----Peak Performance’s Restoration Room complements these offerings with a specialty combination sauna-steam room, rainforest shower, a light, sound & vibration therapy table, aromatherapy (Supermodel Annie Morton will be launching her line of beauty products here) and acupuncture. A juice bar is also available for post-workout refueling and relaxing. Peak Performance’s design is a clean, industrial-modern combination of lapis blue and platinum, including a unisex locker area with private shower and changing rooms.

----The brainchild of respected fitness professional Joe Dowdell, Peak Performance is designed for people truly committed to physical fitness. The entire facility mirrors Dowdell’s personal philosophy, "If you work out hard and train smart, you’ll get lasting results."

For more information or to arrange a photo shoot at Peak Performance, please contact us at 212-229-3670.

 

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